Paid Ads Manager
The problem
Facebook and Instagram ads are the highest-ROI channel for local home service businesses — but Meta Ads Manager is a nightmare. It's built for marketing agencies with 47 tabs open. Most contractors either waste money on poorly targeted campaigns, pay an agency $1,500/month to manage $500 in ad spend, or skip paid ads entirely and leave money on the table.
How HomeBase solves it
Connect your Facebook Business Page and Instagram in two taps. HomeBase handles everything else. Pick a goal — more calls, more estimate bookings, promote a seasonal offer — and the AI builds the entire campaign: targeting, ad copy, creative, budget allocation, and optimization. You review it, hit approve, and you're live.
What setup looks like
You link your Meta accounts through a simple OAuth flow (same way you'd connect any app to Facebook). HomeBase pulls in your business info, service area, and past job data to pre-build your first campaign. The whole setup takes under 5 minutes. No Ads Manager login required. Ever.
Campaign templates built for your trade
HomeBase comes with campaign templates designed specifically for home services: "Get More Calls" (brand awareness + call CTA), "Book Estimates" (lead form with calendar integration), "Seasonal Push" ($50 off AC tune-ups, spring gutter cleaning, etc.), and "Emergency Services" (targeting homeowners searching for urgent repairs). Pick one, customize the offer and budget, and launch.
AI-powered targeting
The AI builds your audience using what actually works for home services: homeowners within your service radius, age 25–65, with interests in home improvement, remodeling, and property maintenance. As your campaigns run, HomeBase continuously refines targeting based on who's actually converting — not just clicking. It shifts budget to the best-performing audiences automatically.
Creative that converts
HomeBase generates 3–5 ad variations for every campaign — different copy angles, visuals, and hooks. You swipe through them, pick your favorites, or let all of them run and the algorithm finds the winner. The AI uses your business info, job photos, and reviews to create ads that actually look and sound like your business. Want to use your own content? Upload your own video, photos, or before/after shots and HomeBase builds the campaign around them. Your crew's iPhone footage of a finished kitchen remodel will outperform any stock photo — and HomeBase makes it ad-ready in seconds.
The full loop
This is where HomeBase is fundamentally different from any ad tool. When someone clicks your ad and submits a lead form or calls your number, the lead flows directly into HomeBase — and the AI agent responds instantly. The ad generates the lead. HomeBase closes it. No lead falls through the cracks between your ad platform and your phone. Most ad tools stop at the click. HomeBase stops at the booked job.
Simple reporting
No CPM charts or impression funnels. HomeBase shows you what matters: leads generated, cost per lead, jobs booked, and return on ad spend. "You spent $300 this week and got 14 leads. 8 booked. That's $37.50 per booked job." Numbers a contractor actually cares about.
The result
Home service businesses running optimized local Meta ads typically see $5–15 back for every $1 spent. With HomeBase managing the campaign AND working the leads, that ROI gets even higher because nothing leaks between the ad and the booking. Start with $10–20/day, let the AI optimize, and scale what works.
Ready to stop losing leads?
Join the waitlist. Launching soon on iOS & Android.