Neighborhood Campaigns
The problem
You just finished a great roofing job on a street full of houses with aging roofs. Every neighbor is a potential customer. But you finish the job, pack up the truck, and drive away. Nobody does neighborhood marketing systematically.
How HomeBase solves it
After you complete a job and mark it done in HomeBase, the AI can automatically generate a targeted campaign to surrounding addresses. The approach varies based on what's available: direct mail postcards, door hangers, or — if you have any contact data for the area — text campaigns.
What the outreach looks like
For direct mail/door hangers: "We just finished a [service type] project on [Street Name]. If you've been thinking about [related service], we're offering a free estimate to neighbors this month." The messaging is specific and local, which converts dramatically better than generic advertising.
Smart targeting
HomeBase uses the job type to determine the campaign angle. Finished a roof? Target homes in the area with similar-age roofs. Completed a kitchen remodel? Hit the same subdivision with before/after photos (with the customer's permission). The AI writes the copy and suggests the campaign radius based on the job type and your service area.
Photo leverage
If you or your crew uploaded job photos to HomeBase, the AI can use before/after shots in the campaign materials. Nothing sells home services like visual proof of great work, and your crew is already taking photos — HomeBase just puts them to work.
The result
Neighborhood campaigns typically convert at 2–5% — sounds low until you realize you're reaching 50–200 homes per campaign at near-zero cost. That's 1–10 new leads per completed job, and these are warm leads who can literally see your work from their window.
Ready to stop losing leads?
Join the waitlist. Launching soon on iOS & Android.