Customer Reactivation
The problem
It costs 5× more to acquire a new customer than to get an existing one to book again. Most contractors have hundreds or thousands of past customers sitting in their phone — people who already trust them, already paid them, and would book again if reminded. But nobody follows up.
How HomeBase solves it
HomeBase tracks every completed job by service type, date, and customer. Based on the natural service cycle for each job type, it automatically reaches out to past customers when it's time for their next service. HVAC tune-up every 6 months. Gutter cleaning every fall. Lawn treatment every spring. The AI knows the rhythms.
What the customer receives
A personalized, seasonal message: "Hi Sarah! It's been about 6 months since we did your HVAC tune-up. Fall's coming up and it's the perfect time to get your system checked before the cold hits. Want me to schedule you in?" It's not marketing — it's a genuine service reminder that customers actually appreciate.
Customizable triggers
You set the rules: which services get follow-ups, how many months between them, and what seasons make sense. HomeBase handles the timing, the messaging, and the booking. You can also set up one-time campaigns — "We're running a spring special on deck staining, want to reach all past deck customers."
The result
Reactivation campaigns typically convert at 15–25% — dramatically higher than cold leads. For a contractor with 200 past customers, that's 30–50 repeat bookings per year that would have been lost. At an average job value of $500, that's $15,000–25,000 in revenue from customers you already had.
Ready to stop losing leads?
Join the waitlist. Launching soon on iOS & Android.